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Few bands endure over a decade of work together. Fewer, still, are delivering their strongest performances and material ten years down the road. With websites buzzing about their legendary 2½ to 3-hour performances, the anticipation of the band's forthcoming sixth studio release, early indications are that dada's brand of music is about to be embraced anew by fans who've followed their career over the years. It's an auspicious return for a band that knows how to play and is ready to rock.

In 1992, dada exploded on the scene with their critically acclaimed debut release, Puzzle (#2 Billboard’s Heatseeker Chart) on Miles Copeland’s now defunct, I.R.S. Records. The single “Dizz Knee Land”, (#5 on Billboard Modern Rock Tracks chart), set the alternative radio movement – just then hitting it’s stride – on fire, and quickly migrated to mainstream rock and pop stations. Mark Brown of The Rocky Mountain News recently wrote, dada “burst onto the national scene with the single ‘ Dizz Knee Land’ in 1992 and followed it up with a solid series of albums and a strong following…” The third single “Dim”, (#24 on Billboard Modern Rock Tracks chart), further solidified dada’s reputation as a band to watch. Puzzle sold over a half million copies and made a number of critics “best of year” lists. Sixteen months of constant touring followed, both as headliners on the club circuit and as openers for Sting, Izzy Stradlin & the Ju Ju Hounds and Material Issue (USA), Crowded House (UK), and Depeche Mode (Portugal). September 1994 saw the release American Highway Flower (#5 Billboard’s Heatseeker Chart) — which had a harder feel, both musically and lyrically, than it’s predecessor reflecting the band’s evolution from a studio to a touring band. The single, “All I Am,” spent 8 weeks on Billboard’s Modern Rock Tracks Chart. Money problems at I.R.S. cut short promotional efforts in February 1995. Dada fared no better with their third release, El Subliminoso in April 1996. I.R.S. Records was on its last legs by this time, and folded just as the band was winding up the first leg of the tour. The exquisite , El Subliminoso was perhaps the group’s most artistically complex and satisfying offering.