Excerpt from The History of Beer and Brewing in Chicago (1833-1978) by Bob Skilnik

Schlitz Tied-Houses

The Schlitz old tied-houses are local curiosities that can still be found throughout the Chicago area. Using an almost modern franchise concept, the buildings exhibit a deliberate similarity in design and function. The Schlitz globe was often seen on an exterior wall. Two of the most beautifully maintained former Schlitz buildings are now known as the Southport Lanes & Billiards at 3325 North Southport Avenue and Schuba's at 3159 North Southport, within walking distance of each other. The Southport Lanes location is particularly interesting since it has two interior murals of wood nymphs dancing through a Teutonic forest, one scene stretched across the top of the backbar, the other over the original four lane, hand set bowling alleys. Other locations of Schlitz tied-houses are at Belmont and Damen, at 21st and Rockwell, at 35th and Western, and 92nd and Ewing.

Schlitz Tied-House Policy

In his memoirs, Edward G. Uihlein of Schlitz shows a different interpretation of the tied-house policy and their Chicago saloon:

"For our own purposes we often invested funds by financing our customers. In this manner we not only reached higher sale figures, but we also insured our clients against the competition. We could set our own prices, but of course we never took unfair advantage of this situation. When we rented to a merchant who handled our products exclusively we were very sure of his reputation and his compliance with all laws and ordinances. A respectable merchant need not fear an increase in his rent unless an increase in taxes or cost of maintenance made it necessary. Needless to say, our policies were not highly regarded by the competition. However, after some time, when we had achieved a reputation for keeping our contracts and the most inconsequential of promises we had no problem renting all available space. The final result was the respect of the whole business sector in Chicago."